The Newtrition corporation had started small, eleven years ago. A small team of food scientists, a huge team of marketing and public relations personnel, and a neat logo.
Two years of Newtrition investment and research had produced CHOW™. CHOW™ contained spun, plaited, and woven protein molecules, capped and coded, carefully designed to be ignored by even the most ravenous digestive tract enzymes; no-cal sweeteners; mineral oils replacing vegetable oils; fibrous materials, colourings, and flavourings. The end result was a foodstuff almost indistinguishable from any other except for two things. Firstly, the price, which was slightly higher, and secondly the nutritional content, which was roughly equivalent to that of a Sony Walkman. It didn't matter how much you ate, you lost weight1.
1 And hair. And skin tone. And, if you ate enough of it long enough, vital signs.
Terry Pratchett and Neil Gaiman, Good Omens
Ingredients: Protein blend (soy protein isolate, hydyolyzed collagen, whey protein isolate (milk), sodium caseinate), glycerine, polydextrose, palm kernel and palm oil, coconut oil, cellulose, dicalcium phosphate, olive oil, calcium carbonate, natural and artificial flavour, soy lecithin, cocoa powder (processed with alkali), maltodextrin, guar gum, citric acid, mono and diglycerides, dipotassium phosphate, caramel color, sucralose, acesulfame potassium, Nutrition Blend: Vitamin A palmitate, ascorbic acid, niacinamide, riboflavin, thiamin mononitrate, folic acid, alpha tocopheryl acetate.
With thanks to caffeine_fairy for pointing out the blindingly obvious...